In 2022 and 2023, I managed media relations and production support for the renowned LEAP Tech event in Riyadh, Saudi Arabia, coordinating press coverage and elevating the event’s profile within the East Africa region through targeted brand and media visibility. Expanding this role, I identified top mainstream and digital journalists across East Africa, organizing their attendance at the LEAP Tech Conference in Riyadh, Saudi Arabia. This included a week of on-ground activities, media facilitation, and coordinating coverage that highlighted the region’s engagement with global tech advancements. This dual strategy bolstered the event’s impact locally and LEAP’s visibility within the East African market, positioning it as a critical platform for innovation.

As the PR and Communications account lead for HMD while at Hill & Knowlton, I directed the successful launch of the HMD brand in Kenya, establishing its presence through a strategic mix of mainstream media, influencer engagement, and social media trends. This multi-channel approach positioned HMD as a prominent name in the local market, achieving remarkable visibility and brand awareness. I applied similar strategies for the 2024 launch of HMD’s high-end device, the HMD Skyline, orchestrating a high-impact media campaign and influencer collaborations that sparked widespread online conversation and solidified HMD’s standing in Kenya’s tech landscape.

As the lead on content development and thought leadership for Eaton Electric, I crafted a series of strategic op-eds, profiles, and industry articles that positioned Eaton as a thought leader in the energy and electrical sector. Through carefully researched and insightful content, we secured placements in prominent niche publications, reinforcing Eaton’s expertise and influence within the industry. This approach not only elevated Eaton’s brand credibility but also fostered deeper engagement with target audiences, establishing the company as a trusted voice on key issues in energy and innovation.

Leading the PR strategy for the launch of the Communications Authority of Kenya’s Child Online Protection, I executed a high-profile campaign that secured top-tier visibility and influence. The initiative, championed and endorsed by then-First Lady Margaret Kenyatta, included an event that trended at #1 and garnered extensive media coverage. I managed influencer engagement, media relations, and the development of impactful content—including articles and thought leadership pieces—to drive public awareness. Through strategic stakeholder engagement, we amplified support for the programme, and reinforced the Authority’s commitment to child safety in Kenya’s digital landscape.

KEBS: While at Apex Porter Novelli (APN Kenya), I provided comprehensive PR and communications support for the Kenya Bureau of Standards (KEBS), delivering seamless, day-to-day services that strengthened their public image and stakeholder engagement. From crafting press releases, op-eds, and engaging social media content to running broadcast updates on KEBS’s platforms, I ensured consistent and impactful messaging. My role extended to overseeing events, where I facilitated strategic media relations and positioned KEBS as a thought leader among key industry stakeholders. This holistic approach to communications elevated KEBS’s visibility and credibility, fostering a stronger connection with both the public and partners.

ABSA Bank PR and Communications: At APN, I supported PR and communication deliverables for ABSA Bank, handling day-to-day requests and crafting content that showcased the bank’s community impact. From overseeing CSR initiatives like food donations in Kitui to storytelling for women’s empowerment projects in Samburu, I developed narratives that highlighted ABSA’s commitment to economic growth and social progress. My work included thought leadership content, speechwriting, and creating briefs, all tailored to resonate with diverse audiences. This strategic communication approach enhanced ABSA’s public image, positioning it as a dedicated partner in Kenya’s development and a champion for women in business.

Anti-Counterfeit Authority Awareness Campaign: While executing a national campaign for the Anti-Counterfeit Authority, we developed a robust PR strategy to educate the public on the dangers of counterfeit goods. My work included creating impactful educational content, coordinating media engagement, and executing public outreach events across major cities. Through targeted media briefings, private and public partnerships, and targeted digital campaign with interactive content, we drove significant media visibility and consumer engagement. The campaign’s success boosted public reporting of counterfeit goods and reinforced ACA’s role as a key advocate for consumer safety and economic protection.

BBC Nairobi Office Launch and Beyond Fake News Conference: Through a well-crafted strategic media campaign that spanned content development, media relations, and live event support. From press releases and op-eds to media packs and FAQs, the team developed materials that positioned BBC as a leader in the fight against misinformation. Coordinating one-on-one interviews and overseeing storytelling for a three-day hackathon on the fight against fake news, we ensured consistent messaging and high-impact visibility. The campaign concluded with the Beyond Fake News Conference, generating extensive media coverage and solidifying BBC’s influence in ethical journalism in East Africa.

Doctors for Healthy Living PR and Communications Campaign: I participated in a comprehensive PR and communications campaign for Doctors for Healthy Living, encompassing stakeholder engagement, partnership sourcing, event logistics, media buying, and strategic media relations. Through content development—including press releases, event materials, and media packs—I positioned the organization as a trusted voice in health advocacy. By facilitating press engagements, coordinating impactful storytelling, and managing logistical details, we ensured a cohesive and visible campaign. The initiative garnered strong media coverage and reinforced Doctors for Healthy Living’s role in promoting health and wellness across key networks and communities. Over 500 patients attended the inaugural free medical camp at Uhuru Park and got free medical checks and health meals from our partners, The Nairobi Hospital, Nairobi City Council, Mbagathi Hospital, Agakhan, amongst others.